HYBRID
Communications
HYBRID
Communications
CAUSE:
It calls for focused
communications rooted in a distinct design, feel and tone to build a clear brand personality.
EFFECT:
Hybrid Communications.
PRIMARY FEATURES:
Brand Attributes and Target Mindsets extracted from original reasons for the brand’s very existence, or rather success.
A roadmap for a brand’s communications with a two-tier approach: tactical as well as image building objectives.
CORE BENEFITS:
Hybrid Communications leads to perfect convergence. Now, the sum is greater than the parts! Where focused minds with different skills complement one another under our pioneering Hybrid Strategy and where a clear brand personality is achieved through tactical and image building content and initiatives. Hybrid Communications is rooted in brand culture, promises, stakeholders and target mindsets to deliver consistency through a distinct voice.