A HYBRID CASE STUDY
A HYBRID CASE STUDY
Naan Kabob, a successful Afghani Restaurant in Canada, sought to offer a deeper and more profound experience beyond their renowned Afghani food. They approached us for assistance and we delivered.
OUR APPROACH
We extracted the brand philosophy from the founder’s vision
We created a brand roadmap to:
- Establish a brand culture
- Evoke the brand soul through visuals and aesthetics
- Develop a distinct tone of voice
- Define target mindsets
- Craft inspiring messaging routes
ALL ROOTED IN A
HYBRID STRATEGIC PLATFORM!
THE HYBRID EFFECT
Redesigned the brand assets to reflect the desired brand image
Identified target mindsets while keeping in mind the brand perception
Planned, directed and created Menu & lifestyle image libraries
Identified target mindsets while keeping in mind the brand perception
Planned, directed and created Menu & lifestyle image libraries
Strategized communication routes to attract the identified target mindsets
Strategized communication routes to attract the identified target mindsets
Reimagined the interiors to align with the desired brand perception
Redesigned the menu to align with the new brand experience
Implemented a data-led performance system to gauge the brand’s impact
Mentored team leaders to foster a distinct brand culture in line with the desired brand perception
Mentored team leaders to foster a distinct brand culture in line with the desired brand perception
THE RESULT
The founding visionary is witnessing the realization and expansion of his vision. The full potential of his brand is being realized, and we are proud to have played a transforming part in it.
